In college I took a class called pastoral leadership. In the class our professor spent 6 weeks on developing various vision statements. Vision statements used to have a purpose. The purpose was to force congregations to make tough decisions about what the church stood for. A tough decision means giving up one thing to get another. Makes sense. Until the crazy schedules, looming deadlines, emergency phone calls, and the general chaos of ministry takes over. Then the leadership mostly punts.
I never took a class on creating culture. I wish I had. I’ve learned that culture beats vision, mission, values, goals, or purposes every time. Is it a culture of respect, learning, fun, soul searching, love, compassion?
The culture you and your team produce says more than anything you write in the “Who We Are” section on your website.